Search Engine Optimization (SEO) Services

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blocks spelling out SEO

Honest, Reliable SEO Services

Let's be blunt: there is a lot of smoke and mirrors surrounding SEO. Many agencies charge a lot of money claiming that marginal improvements to website loading speed, developing a few schemas, or tweaking your website code will be a magic fix to make you rank high in search - whether AI or Google. But it's not quite that simple.

We have done the work to understand the search algorithms, and we have read Google's documentation. We know that there isn't a silver bullet - but we also know the dirty little secret about SEO. The honest truth. And as a company run by folks with good Midwestern ethics, the honest truth is what we are going to give you.

Here's a preview: we can take the standard agency approach and spend hour after billable hour tweaking your website, and it still won't make a huge difference. Because there are a few key things that make you rank in Google and ChatGPT searches, whether in the Quad Cities, Chicago, or Colorado. And we'll even give you the list.

How can you improve your SEO?

There are three key areas to work on improving your search results - and the first two are critical. We could charge you for 20 hours of time on the third item below, and it still won't make a substantial change in your rankings if you don't address the two foundational pieces of SEO.

  • Content - Google, Bing, ChatGPT, Gemini - no matter the search tool, content is king. The basic, fundamental idea of every tool people are using to search for organizations like yours is that your website's content is the most important source of information.
  • Reviews - If you don't have good online reviews, or don't have many reviews, your search ranking will suffer. Just like developing good content, this takes some work as an organization. But we can support you and offer best practices and strategic ways to strengthen your Google Business listing and gather more reviews.
  • Technical SEO - This is what everyone thinks is the magical solution, but the inconvenient truth is that if your content, Google Business listing, and reviews aren't there, our technical work won't make a meaningful difference.

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What do our SEO services look like?

Real, honest search engine optimization starts with discussions with you. What do you offer that makes you unique? Who are your customers, and what are they looking for when they contact you? What are the markets or target audiences who are not coming to you right now that you want to reach? These discussions help our team to get a well-rounded picture far beyond just doing some simple Google, Bing, and AI searches to see how you rank.

Once we have had some in-depth discussions, our team gets to the hands-on work. We read your website content, evaluating how well it is written for search engine purposes. We look at your Google Business listing and your current online reviews. Then we look at the technical side - are the <h1>, <h2>, and <h3> tags structured correctly in your website? Do you have proper internal links in your text? Are there schemas set up correctly on specific pages? All this, and more, takes your site to the next step - but only after your strategies for website content, your Google Business listing, and Reviews are optimized.